The future of media effectiveness in the post-cookie world

With the eventual disappearance of third-party tracking cookies, the industry urgently needs new ways to understand ad effectiveness – and Kantar is paving the way. Read more

August 2020 | Customer experience management

Kantar Covid-19 Global Barometer report: First wave post lockdown

The largest study of its kind exploring the marketing implications of Covid-19 As stringency levels are lowered, we see step changes in people’s levels of concern and in their behaviours. Read more

June 2020

No, it's not enough to just add a rainbow to your brand!

Brands need to be authentic, stay true to emotion. Read more

June 2020 | Customer experience management

Covid-19 Looking Forward and Rebound Strategy for Auto and Mobility

Automotive and mobility brands are on the most worrying end of the scale, with a stop on production and assembly lines and almost all dealerships closed during lockdown. As the pandemic disrupts business as usual and throws the economic outlook into uncertainty, the automotive industry is on the front line. View the webinar

April 2018 | Intelligence Applied
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Test your own or competitor TV ads in 15 minutes with Link AI. Available as an automated, self-serve or serviced solution. Test more of your advertising, faster. Say goodbye to blind spots in your creative performance. Link AI...

January 2022

Brand equity is one of your business’s most valuable assets, proven to drive revenue and growth. But what exactly is it? How can you influence consumer perceptions and measure the impact? What roles do media, brand purpose and brand...

January 2022

How are people feeling as the pandemic wages on? Do they feel safe? Will they travel? How do they feel about the future?   As the pandemic wages on, many people have adapted to their new circumstances and appear to be preparing for...

September 2020 | COVID-19

With the eventual disappearance of third-party tracking cookies, the industry urgently needs new ways to understand ad effectiveness – and Kantar is paving the way. With the global shift towards digital media channels and the industry’s...

August 2020

The largest study of its kind exploring the marketing implications of Covid-19 As stringency levels are lowered, we see step changes in people’s levels of concern and in their behaviours. We have therefore analysed the data...

June 2020 | COVID-19