The future of media effectiveness in the post-cookie world

With the eventual disappearance of third-party tracking cookies, the industry urgently needs new ways to understand ad effectiveness – and Kantar is paving the way. Read more

August 2020

Advertising during times of Covid-19

Should I be spending money on media to advertise, or should I pull my spend? Full article

August 2018

Building irresistible brands - Decoding your communication through AI

Being authentic as a brand is more important than ever. Full article

January 2017 | Intelligence Applied
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Latest news & insights

Test your own or competitor TV ads in 15 minutes with Link AI. Available as an automated, self-serve or serviced solution. Test more of your advertising, faster. Say goodbye to blind spots in your creative performance. Link AI is a...

January 2022

Brand equity is one of your business’s most valuable assets, proven to drive revenue and growth. But what exactly is it? How can you influence consumer perceptions and measure the impact? What roles do media, brand purpose and brand assets...

January 2022

How are people feeling as the pandemic wages on? Do they feel safe? Will they travel? How do they feel about the future?   As the pandemic wages on, many people have adapted to their new circumstances and appear to be preparing for the long...

September 2020 | COVID-19

With the eventual disappearance of third-party tracking cookies, the industry urgently needs new ways to understand ad effectiveness – and Kantar is paving the way. With the global shift towards digital media channels and the industry’s...

August 2020

The largest study of its kind exploring the marketing implications of Covid-19 As stringency levels are lowered, we see step changes in people’s levels of concern and in their behaviours. We have therefore analysed the data across 3...

June 2020 | COVID-19

Kantar interviewed 500 people aged 18+ in Belgium. They were interviewed online and were nationally representative in terms of age, sex and region. Wave 3 took place between 10 and 13 April. COVID-19 had been in community transmission phase...

May 2020 | COVID-19

Kantar interviewed 500 people aged 18+ in Belgium. They were interviewed online and were nationally representative in terms of age, sex and region. Wave 2 took place between 26th and 30th March. COVID-19 had been in community transmission...

April 2020 | COVID-19

Kantar interviewed 500 people aged 18+ in Belgium during the weekend of 16th-19th March. They were interviewed online and were nationally representative in terms of age, sex and region. COVID-19 had been in community transmission phase for...

April 2020 | COVID-19

Should I be spending money on media to advertise, or should I pull my spend? Like most industries, advertising faces an uncertain time during the COVID-19 pandemic. There are a few scenarios we are observing: some advertisers are busily...

March 2020 | COVID-19

Celebrations big or small remind us of people’s desire to enjoy a magical moment and escape the mundane. Yet, when it comes to customer experience, Kantar’s first CX+ report for retail banking in the U.S. finds many companies fail to...

March 2019
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