When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be. Read more

October 2018

Authentically disruptive: staying true, thinking differently

While not every brand can push the boundaries as far as Alibaba or Airbnb, opportunities exist for established brands to challenge norms and perceived wisdoms about their own brand or category. Full article

August 2018

Leaps of faith: inspiring trust in disruptive times

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases. Full article

January 2017 | Intelligence Applied

Why brands must think ‘women-first’ when developing voice applications

As women around the world are less digitally connected than men, could voice technology help bridge this gender digital divide and help women leapfrog to equality? Full article

July 2016 | Intelligence Applied
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Latest news & insights

Published: 29/10/2018 There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be. Customer experience (CX) is a rapidly-...

October 2018

Published: 23/10/2018 Around this time two years ago, we wrote a blog about the Paris motor show. It was a whistle-stop showcase of the best and most exciting innovations on display. One paragraph was devoted entirely to mobility, as it was...

October 2018 | Automotive

Published: 20/08/2018 Disruption is happening all around us, from the TV that we watch, to the taxis we take or the way we make payments. By definition, something that “interrupts an event, activity, or process”, disruption has become a...

August 2018

Published: 25/07/2018 The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases. Consider the following...

August 2018

Published: 10/07/2018 The best EV recipe is fine dining, not fast food. The appetite for electric vehicles (EV) is increasing across the world, with some countries more voracious than others. Norway, the Netherlands and France can’t get...

August 2018

Published: 26/06/2018 Two decades ago, mobile connectivity enabled underserved populations in emerging markets to leapfrog their way past the non-existent landline infrastructure. More recently, mCommerce has enabled financial inclusion for...

July 2018

Published: 21/05/2018 Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising...

May 2018

Published: 30/04/2018 China’s automotive industry, for so long a follower of the established global manufacturers, is now pulling alongside and preparing to overtake. Such is their rate of progress it might not be long until they are...

May 2018

Published: 15/04/2018 Over the past decade, social media have opened up a world of connection, allowing people to communicate, share ideas, activities, events, play games, listen to music and more. So it’s not surprising that this ecosystem...

April 2018

E-commerce grocery market has grown 30%   Sales of groceries through e-commerce platforms grew by 30% in the 12 months to March 2017, according to a new report by Kantar Worldpanel. Stéphane Roger, Global Shopper and Retail Director at...

March 2018
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